Frida Omma Jørgensen (Norway)

Masters, Norwegian University of Life Sciences

I am a Sámi girl from Tromsø, a young researcher and seal trainer. Naturally, I am passionate about the Arctic and to find solutions to the big challenges we are facing. My master program is Nature-based tourism at the Norwegian University of Life Sciences (NMBU) in Ås. I am writing my thesis about sustainable tourism in Finnmark, which I think is very relevant to this year’s headline of the conference “Smart Arctic”. In my project, I am combining social- and nature science by observing and interviewing visitors on a bird island. I want to examine tourists’ attitudes and relations towards the birds. My study is a part of the project Biotour – research on tourism in the new bio-economy at NMBU.

I also have a background in development studies, social anthropology and outdoor education. Furthermore, I have worked in the tourism sector for many years. Both with “knowledge tourism” at Polaria – the aquarium in Tromsø – and with other nature-based activities, like mountain guiding and kayaking. Consequently, I have gained valuable experience and seen the effects of ocean pollution and negative effects on wildlife. My goal is to work with tourism and nature management to ensure a sustainable tourism industry. As a Sámi, I think it is crucial to include Indigenous communities in management and planning. Therefore I look forward to the conference sessions surrounding governance and local ecological knowledge.

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