Arctic Frontiers Open: How to do business in the digital age?

Watch a replay of the event below!

A great panel gave their perspectives on trends and opportunities in digital solutions in the North, when Arctic Frontiers organized the event titled How to do business in the digital age? at Café Sånn in Tromsø October 20.

The event was organized during the Arctic Innovation Week (18-22 of October 2021), in collaboration with NHO, SINTEF and KSAT.

Emmelie Odberg Rosengren is a senior adviser at The Confederation of Norwegian Enterprise. She updated the audience on the latest developments of the EU’s digital policy. She described new trends, legislation framework and opportunities for Norwegian players when it comes to the digital transition.

Several projects were presented during the event, starting with a large research project AURORAL, financed by the Horizon 2020 EU program, where SINTEF Nord is one of the partners. It was followed by two success stories from start-ups in the region – Health apps and AKTI.

The participants of the panel agreed that Norway and Northern Norway have a strong position internationally in competition with other players, and that Norway is an attractive partner for research projects and for businesses.

In order to keep this position we need to secure safe and modern infrastructure, have enough competent man-power and ensure competitive and predictable legislative framework for the digital field.

The event was organized during the Arctic Innovation Week (18-22 of October 2021), in collaboration with NHO, SINTEF and KSAT.

Emmelie Odberg Rosengren is a senior adviser at The Confederation of Norwegian Enterprise. She updated the audience on the latest developments of the EU’s digital policy. She described new trends, legislation framework and opportunities for Norwegian players when it comes to the digital transition.

Several projects were presented during the event, starting with a large research project AURORAL, financed by the Horizon 2020 EU program, where SINTEF Nord is one of the partners. It was followed by two success stories from start-ups in the region – Health apps and AKTI.

The participants of the panel agreed that Norway and Northern Norway have a strong position internationally in competition with other players, and that Norway is an attractive partner for research projects and for businesses.

In order to keep this position we need to secure safe and modern infrastructure, have enough competent man-power and ensure competitive and predictable legislative framework for the digital field.

Program:

• Welcome to the event – Anu Fredrikson, Executive director of Arctic Frontiers

• Introduction of the today’s topic and of the participants – Jan Petter Pedersen, director of Kongsberg Satellite Services, a moderator for today’s debate.

• What are the new trends, legislation framework and opportunities for Norwegian players when it comes to the digital transition? Is Norwegian business well prepared for the competition with the international players? Latest news from the EU’s digital policy – Norwegian perspective – Emmelie Odberg Rosengren, The Confederation of Norwegian Enterprise, senior adviser,  innovation dept.

• AURORAL – Digitization as a tool to reduce the centralization

AURORAL is an H2020 project that will connect digital services to create mutual value. The goal is that it results in new services and new ways of creating jobs, at the same time as it can make it attractive to live in the region outside the largest cities – Ståle Walderhaug, CEO of SINTEF Nord AS

• Health apps: digital transformation in health. Most of us are familiar with the Health Book where we sign up for the Corona vaccine. How can I really become a Norway’s largest private health platform in 6 months and at the same time get 12,000 health personnel into the solution? Not least, what will the Health Book be for you as a private person? – Marius Christensen, general manager of HelseApps AS

• AKTI – Better capacity utilization through digital solutions.

Akti is an app that helps tourism operators reach the local population by taking advantage of price differentiation and last-minute offers. Will the tourism industry become more sustainable from capacity utilization? Do you want to buy more short-distance experiences if it is cheaper and available on your mobile? – Sigurd Birk Hansen, general manager, Akti

Panel discussion Arctic Frontiers Open, Arctic Innovation Week

From left to right: Jan Petter Pedersen, director of Kongsberg Satellite Services. Emmelie Odberg Rosengren, The Confederation of Norwegian Enterprise. Tore Syversen, SINTEF Nord. Line Setså Bøe, HelseApps. Sigurd Birk Hansen, Akti.

Contact

Julia Seljeseth
email

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